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Residential Building Advertising: Costs, Specs, Buying and Creative Guide
Learn how to buy residential building advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/residential-building-advertisingNational CineMedia Completes Captivate Acquisition, Adding Office and Residential DOOH
National CineMedia completes its Captivate acquisition at a $275 million enterprise value. Explore the screen footprint and implications for DOOH buyers.
/article/national-cinemedia-captivate-acquisition-completed-2026VIOOH Adds 38,000+ US Screens Through Screenverse Partnership
VIOOH partnered with Screenverse to add programmatic access to more than 38,000 U.S. digital screens across retail, residential, office, transit, entertainment and healthcare environments.
/article/viooh-adds-38-000-us-screens-through-screenverse-partnershipNational CineMedia’s $275M Captivate Deal Creates a 48,000-Screen Place-Based DOOH Network
National CineMedia agreed to acquire Captivate for $275 million, bringing cinema, office and residential screens into a combined place-based network of more than 48,000 digital displays across 185 U.S. DMAs.
/article/national-cinemedias-275m-captivate-deal-creates-a-48-000-screen-place-based-dooh-network