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What Makes a Great Billboard Location? Visibility Beats Raw Traffic
Nord & Smith argues that strong OOH placement should be evaluated through view distance, traffic speed, lighting, positioning and obstructions rather than traffic volume alone.
/article/what-makes-a-great-billboard-location-visibility-beats-raw-trafficWhy DOOH Is Changing Campaign Planning From Site Buying to Audience and Context
SIMCA Advertising’s Fahim Batliwala argues that digital OOH is changing planning from a mostly location-led exercise into one that can use audiences, context, timing and flexible creative more deliberately.
/article/why-dooh-is-changing-campaign-planning-from-site-buying-to-audience-and-context