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MARS Cosmetics Turns a Wrapped Car Into a Moving Mumbai OOH Mascot
MARS Cosmetics used a wrapped vehicle topped with an oversized MARSIE mascot for a three-day Mumbai activation, blending mobile OOH with a photographable physical brand character.
/article/mars-cosmetics-turns-a-wrapped-car-into-a-moving-mumbai-ooh-mascotOLIPOP’s Summer OOH Mix Shows Why One Campaign Can Use Murals, Trucks, Digital and Mobile
OLIPOP’s summer outdoor push combined murals, trucks, static and digital billboards and a boat billboard, illustrating how format diversity can extend one visual system into different urban contexts.
/article/olipops-summer-ooh-mix-shows-why-one-campaign-can-use-murals-trucks-digital-and-mobile