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L’Oréal Elvive Uses Yasmin Sabry to Drive Product Recognition on UAE Hoardings
L'Oréal Paris placed Yasmin Sabry and Elvive Extraordinary Oil Hair Serum at the center of panoramic UAE highway hoardings, combining celebrity recognition with clear product packaging.
/article/lor-al-elvive-uses-yasmin-sabry-to-drive-product-recognition-on-uae-hoardingsMARS Cosmetics Turns a Wrapped Car Into a Moving Mumbai OOH Mascot
MARS Cosmetics used a wrapped vehicle topped with an oversized MARSIE mascot for a three-day Mumbai activation, blending mobile OOH with a photographable physical brand character.
/article/mars-cosmetics-turns-a-wrapped-car-into-a-moving-mumbai-ooh-mascotNARS Turns a Beauty Product Into a Giant New York OOH Landmark
NARS used an oversized New York installation to turn beauty packaging and product form into a physical object, giving the campaign immediate scale and photographability.
/article/nars-turns-a-beauty-product-into-a-giant-new-york-ooh-landmark