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Ribeye Adds StackAdapt to Its Local Media Workflow, Including DOOH Activation
Ribeye Media adds StackAdapt to its platform, including DOOH campaign activation. Explore the announcement and what local advertising buyers should verify.
/article/ribeye-stackadapt-local-media-dooh-integrationWhen Should a Static Billboard Go Digital? Trailhead’s Four-Year Payback Rule
Trailhead Media CEO John Murrow says digital conversions need disciplined economics, with the company generally looking for a sub-four-year payback rather than converting static faces simply because digital technology is available.
/article/when-should-a-static-billboard-go-digital-trailheads-four-year-payback-ruleOneScreen Names Adam Skinner CEO as Modern OOH Push Accelerates
OneScreen named former Epsilon and CitrusAd executive Adam Skinner as CEO, bringing a retail- and commerce-media background into a company focused on modernizing OOH buying and operations.
/article/onescreen-names-adam-skinner-ceo-as-modern-ooh-push-acceleratesVistar Media Expands in Japan With Local Leadership and a Full OOH Technology Offering
Vistar Media expands its Japan operations with local leadership and OOH buying, selling and delivery tools. Explore the implications for advertisers and media owners.
/article/vistar-media-japan-expansion-programmatic-doohOOH Measurement’s Real Problem Is Fragmented Post-Campaign Reporting
A Rolling Adz perspective argues that OOH’s reporting problem is operational fragmentation: advertisers often receive incompatible proof, logs, photos and data from multiple vendors after a campaign.
/article/ooh-measurements-real-problem-is-fragmented-post-campaign-reportingDigital Billboard Rules: Why Animation and Dwell Time Vary by Market
Whistler Billboards outlined how digital billboard display rules in markets such as Oklahoma, Missouri and Kansas restrict video-like motion and impose specific display behavior, underscoring the need to check local regulations before producing creative.
/article/digital-billboard-rules-why-animation-and-dwell-time-vary-by-marketHuntington Sells 48 Florida Billboard Displays to Lamar
Huntington Billboards sold a Florida portfolio of 48 existing displays plus eight displays under development to Lamar Advertising, with transaction terms undisclosed.
/article/huntington-sells-48-florida-billboard-displays-to-lamar