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OAAA and Kochava Make the Performance Case for OOH Even Harder to Ignore
OAAA says new research with Kochava found that OOH delivered a median lift of 20% for in-person outcomes and 14% for digital outcomes, outperforming both broadcast TV and CTV.
/article/oaaa-and-kochava-make-the-performance-case-for-ooh-even-harder-to-ignore