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  1. NewsUnited Kingdom

    UK DOOH Is Forecast to Reach 76% of OOH Spend by 2031—But Measurement Will Decide What Comes Next

    IAB UK forecasts that digital out-of-home will represent 76% of UK OOH spend by 2031. The more important planning question is how inventory, programmatic buying and measurement will mature together.

    /article/uk-dooh-76-percent-ooh-spend-2031

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