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IAB Europe Opens In-Store Retail Media Measurement Proposals for Public Comment
IAB Europe’s draft in-store measurement proposals distinguish ad plays from opportunities to see. Explore the consultation and implications for retail OOH.
/article/iab-europe-in-store-retail-media-measurement-proposals-2026UK DOOH Is Forecast to Reach 76% of OOH Spend by 2031—But Measurement Will Decide What Comes Next
IAB UK forecasts that digital out-of-home will represent 76% of UK OOH spend by 2031. The more important planning question is how inventory, programmatic buying and measurement will mature together.
/article/uk-dooh-76-percent-ooh-spend-2031