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StreetMetrics Data Shows Why Average OOH Frequency Can Hide Two Different Audiences
StreetMetrics analysis of measured campaigns argues that average frequency can conceal a large once-exposed audience and a small group of very heavily exposed people.
/article/streetmetrics-data-shows-why-average-ooh-frequency-can-hide-two-different-audiencesWorld Cup Fan-Journey Study Shows Why OOH Plans Need the Whole Market
A StreetMetrics analysis of travel to one World Cup match found a large gap between exposure to one operator's digital estate and the broader OOH market. The case is a lesson in cross-operator planning—not a universal reach claim.
/article/world-cup-fan-journey-ooh-reach-study