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Sky Sports Builds a Giant 3D Football Mural in Shoreditch
Sky Sports used a giant three-dimensional football mural in Shoreditch to promote its live football offering, turning a media surface into a physical sports object.
/article/sky-sports-builds-a-giant-3d-football-mural-in-shoreditchMatchday Moments Turns Premier League Fan Journeys Into an 11-Site National OOH Buy
Open Media's Matchday Moments packages 11 OOH locations across football cities into a single audience-led buy designed around the rituals and routes of Premier League supporters.
/article/matchday-moments-premier-league-fan-journey-ooh-networkWorld Cup Fan-Journey Study Shows Why OOH Plans Need the Whole Market
A StreetMetrics analysis of travel to one World Cup match found a large gap between exposure to one operator's digital estate and the broader OOH market. The case is a lesson in cross-operator planning—not a universal reach claim.
/article/world-cup-fan-journey-ooh-reach-studyTD Puts Blue Jays Fans at the Centre of Regional OOH
TD’s Blue Jays Fan Channel campaign connects regional outdoor advertising with fan stories and a Toronto activation. Explore the lessons for sports sponsors.
/article/td-blue-jays-fan-channel-regional-ooh