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Perion Acquires PRN to Expand In-Store Retail Media DOOH
Perion agreed to acquire PRN for up to $12 million, expanding its in-store retail media capabilities across major North American warehouse, big-box and healthcare retail environments.
/article/perion-acquires-prn-to-expand-in-store-retail-media-doohSimon Launches a 200+ Destination Retail Media Network
Simon Property Group launched Simon Media Network, combining media across more than 200 shopping and mixed-use destinations with first-party consumer intelligence and commerce measurement.
/article/simon-launches-a-200-destination-retail-media-networkScreenverse Opens Programmatic Grocery DOOH Through Retail Visions
Screenverse partnered with Retail Visions to make grocery-store digital out-of-home inventory available programmatically, expanding the overlap between place-based DOOH and retail media.
/article/screenverse-opens-programmatic-grocery-dooh-through-retail-visions