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OAAA Reveals the 2026 OBIE Awards Shortlist Ahead of New York Ceremony
OAAA released the shortlist for the 84th annual OBIE Awards, highlighting work across brand, experiential, public-service and technology OOH before the October ceremony in New York.
/article/oaaa-reveals-the-2026-obie-awards-shortlist-ahead-of-new-york-ceremonyScreenverse Adds Alchemy and Boldsite to Expand US Urban and Destination DOOH
Screenverse adds Alchemy and Boldsite DOOH inventory, spanning Manhattan storefronts and American Dream. See what the expansion means for media planners.
/article/screenverse-alchemy-boldsite-urban-destination-doohHOKA Turns New York Running Data Into a Live DOOH Borough Competition
HOKA and Jellyfish launched a month-long Strava challenge that turns runners' activity across all five New York boroughs into periodically updated digital OOH creative.
/article/hoka-turns-new-york-running-data-into-a-live-dooh-borough-competitionLATAM Commits to a Year-Long Times Square Billboard Presence
LATAM Airlines launched a year-long Times Square billboard presence, using one of the world’s most recognizable DOOH districts for sustained international brand visibility rather than a short launch burst.
/article/latam-commits-to-a-year-long-times-square-billboard-presenceNARS Turns a Beauty Product Into a Giant New York OOH Landmark
NARS used an oversized New York installation to turn beauty packaging and product form into a physical object, giving the campaign immediate scale and photographability.
/article/nars-turns-a-beauty-product-into-a-giant-new-york-ooh-landmark