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Perion Acquires PRN to Expand In-Store Retail Media DOOH
Perion agreed to acquire PRN for up to $12 million, expanding its in-store retail media capabilities across major North American warehouse, big-box and healthcare retail environments.
/article/perion-acquires-prn-to-expand-in-store-retail-media-doohIAB Europe Opens In-Store Retail Media Measurement Proposals for Public Comment
IAB Europe’s draft in-store measurement proposals distinguish ad plays from opportunities to see. Explore the consultation and implications for retail OOH.
/article/iab-europe-in-store-retail-media-measurement-proposals-2026