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JOLT Launches Spark Intelligence Across 65 US DOOH Markets
JOLT launched Spark Intelligence across its U.S. network, adding audience-led planning and measurement tools to more than 4,750 screens in 65 designated market areas.
/article/jolt-launches-spark-intelligence-across-65-us-dooh-marketsGeopath Schedules 2026 Planning Dataset Preview for 30 September
Geopath scheduled its 2026 planning dataset preview for 30 September. Explore the timetable and why OOH buyers should record their measurement version.
/article/geopath-2026-planning-dataset-preview-september-30Why OOH Buyers Should Stop Treating Every Traffic Count as an Impression
Modern OOH audience systems such as Geopath attempt to move beyond simple traffic counts by estimating exposure using factors tied to location, movement and the likelihood that an advertising face can actually be seen.
/article/why-ooh-buyers-should-stop-treating-every-traffic-count-as-an-impression