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VIOOH’s b.drops Deal Shows Why Place-Based Wellness Media Is Becoming More Interesting to Programmatic Buyers
VIOOH’s recent expansion into wellness and self-care environments in Brazil points to a broader trend: programmatic DOOH is moving deeper into place-based media, not just roadside and transit screens.
/article/viooh-s-b-drops-deal-shows-why-place-based-wellness-media-is-becoming-more-interesting-to-programmatic-buyersHologram Media Network Names Jay Wolff Chief Growth Officer
Hologram Media Network appoints Jay Wolff chief growth officer. Explore its reported US retail footprint and questions buyers should ask about 3D OOH.
/article/hologram-media-network-jay-wolff-chief-growth-officerNational CineMedia’s $275M Captivate Deal Creates a 48,000-Screen Place-Based DOOH Network
National CineMedia agreed to acquire Captivate for $275 million, bringing cinema, office and residential screens into a combined place-based network of more than 48,000 digital displays across 185 U.S. DMAs.
/article/national-cinemedias-275m-captivate-deal-creates-a-48-000-screen-place-based-dooh-networkQR-to-Screen Instant Ads Point to a More Self-Serve Future for Place-Based DOOH
Take 10 Media’s QR-led screen workflow lets users submit content for display on a digital screen, highlighting how self-serve tools could lower the transaction barrier for local and short-duration DOOH.
/article/qr-to-screen-instant-ads-point-to-a-more-self-serve-future-for-place-based-doohBurger King Supplier Deal Highlights the Growth of Drive-Through Digital Screens
Palmer Digital Group has been approved to supply outdoor digital menu boards to eligible Burger King franchisees in the U.S. and Canada. The rollout shows how owned retail screens differ from conventional DOOH inventory.
/article/burger-king-drive-thru-digital-menu-boardsSimon’s ‘It’s a Simon Thing’ Campaign Brings Mall Branding Onto On-Site Digital Displays
Simon launches ‘It’s a Simon Thing’ with on-site digital displays and experiential activity in its media plan. Explore the implications for mall advertising.
/article/simon-its-a-simon-thing-mall-digital-displaysSBS News Expands to 6,300+ oOh!media Office, Airport and University Screens
SBS and oOh!media launched a content partnership that will place SBS News across more than 6,300 lift and lobby screens, with additional exposure in airports and universities.
/article/sbs-news-expands-to-6-300-ooh-media-office-airport-and-university-screensNational CineMedia Completes Captivate Acquisition, Adding Office and Residential DOOH
National CineMedia completes its Captivate acquisition at a $275 million enterprise value. Explore the screen footprint and implications for DOOH buyers.
/article/national-cinemedia-captivate-acquisition-completed-2026Screenverse Opens Programmatic Grocery DOOH Through Retail Visions
Screenverse partnered with Retail Visions to make grocery-store digital out-of-home inventory available programmatically, expanding the overlap between place-based DOOH and retail media.
/article/screenverse-opens-programmatic-grocery-dooh-through-retail-visions