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Amer Group Uses Two OOH Creative Roles to Launch Porto Grande in New Alamein
Amer Group's Porto Grande campaign in New Alamein uses two distinct outdoor creative roles: one built around marina lifestyle imagery and another focused on a cleaner launch message and response path.
/article/amer-group-uses-two-ooh-creative-roles-to-launch-porto-grande-in-new-alameinBauer Opens Free ‘Powerful Posters University’ to Teach the Next Generation of OOH Creatives
Bauer Media Outdoor has opened Powerful Posters University, a free online course aimed mainly at people with less than three years of advertising and media experience.
/article/bauer-opens-free-powerful-posters-university-to-teach-the-next-generation-of-ooh-creativesClear Channel’s Creative-Quality Study Is a Reminder That Better Boards Are Not Just a Design Preference
Clear Channel Outdoor and Super Optimal said new analysis suggests creative execution plays a meaningful role in explaining why some OOH campaigns outperform others.
/article/clear-channel-s-creative-quality-study-is-a-reminder-that-better-boards-are-not-just-a-design-preferencee& Egypt Turns a 5G TV Idea Into Greater Cairo Billboard Creative
e& Egypt extended its “No Excuses” summer campaign into Greater Cairo OOH, translating television-led comedy into roadside creative centered on 5G and connectivity.
/article/e-egypt-turns-a-5g-tv-idea-into-greater-cairo-billboard-creativeElios Ultra LED Campaign Shows the Power of Product-Led Billboard Creative
Elios used a straightforward product-led OOH campaign for Ultra LED, keeping packaging and the core proposition visually dominant rather than overloading roadside viewers with detail.
/article/elios-ultra-led-campaign-shows-the-power-of-product-led-billboard-creativeKFC Canada Turns ‘Thirst Traps’ Into Billboard Creative—and Invites Fans In
KFC Canada and Courage launched “Kwench Traps,” an OOH and influencer campaign for the Kwench drinks menu that also invites consumers to create their own content for a chance to appear on billboards.
/article/kfc-canada-turns-thirst-traps-into-billboard-creative-and-invites-fans-in