OAAA / Geopath OOH Local Case Study Awards 2026

The OOH Local Case Study Awards recognize campaigns demonstrating how outdoor advertising can drive measurable impact for businesses and communities at the local-market level.

Judges evaluate strategy, execution, engagement, results, and local impact.

• strategic planning
• creative execution
• audience engagement
• measurable results
• local business impact
• effective use of OOH

The competition is especially useful for advertisers that want practical proof that billboard and OOH campaigns can generate results outside large national brand campaigns.

The 2026 Grand Prize winners included campaigns for Visit Philadelphia and Hand & Stone Massage and Facial Spa.

Relevant for teams using local-market proof points to sell, plan, or evaluate OOH.

• local advertisers
• agencies
• OOH operators
• measurement teams
• regional media planners

OAAA / Geopath OOH Local Case Study Awards 2026 is kept as an industry reference because past events still show which organizations, topics and markets are shaping OOH conversations. Use the record to identify recurring event series, organizer focus and likely themes for the next edition.

The listed focus areas include strategic planning, creative execution, audience engagement, measurable results, and local business impact. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for local advertisers, agencies, OOH operators, and measurement teams. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

Winners announced: May 14, 2026

Location

United States

Format

Case-study competition

Event Type

OOH Effectiveness Awards

Status

Completed

Registration

2026 competition completed

Pricing

2026 competition completed

Organizer

OAAA + Geopath

Added

2026-08-04

Updated

2026-08-04

Region

United States