Industry eventsAdvertising Conference
IAB PlayFronts 2026
- Past
- In person
- Interactive Advertising Bureau (IAB)
IAB PlayFronts 2026 is an upcoming advertising conference relevant to OOH, DOOH and advertising professionals through its focus on gaming advertising, immersive brand experiences and cross-media planning.
This event has already taken place. Details are kept for reference — check the organizer for the next edition, or browse upcoming events.
- Dates
- September 17, 2026
- Location
- New York City, New York, United States
- Pricing
- Pass request / registration available
Summary
IAB PlayFronts 2026 is scheduled for September 17, 2026 and is organized by Interactive Advertising Bureau (IAB). The event connects professionals in New York City, United States with developments in gaming advertising, immersive brand experiences and cross-media planning.
Key Details
- Organizer: Interactive Advertising Bureau (IAB)
- Date: September 17, 2026
- Location: New York City, New York, United States
- Format: In person
- Registration: Pass request / registration available
- Status: Upcoming
Why Billboard Guide Tracks It
Billboard Guide tracks this event because gaming advertising, immersive brand experiences and cross-media planning can directly influence how outdoor campaigns are planned, produced, bought, measured or operated. It offers useful context on the technologies, commercial practices and creative capabilities shaping OOH, DOOH, digital signage or adjacent media markets.
Who Should Attend
- Media owners
- Agencies
- Brand marketers
- DOOH/platform teams
- Creative/production teams
Main Topics
- Gaming advertising
- Immersive brand experiences
- Cross-media planning
Registration
- Price
- Pass request / registration available
Organizer
FAQ
Event questions
5 questions
When is IAB PlayFronts 2026?
Listed dates: September 17, 2026.
Where is IAB PlayFronts 2026 held?
IAB PlayFronts 2026 is held at New York City, New York, United States. The event format is in person.
How much does IAB PlayFronts 2026 cost?
Registration for IAB PlayFronts 2026 is closed (pass request / registration available). Check the organizer for the next edition's pricing.
Who should attend IAB PlayFronts 2026?
Media owners, Agencies, Brand marketers, DOOH/platform teams, Creative/production teams.
What topics does IAB PlayFronts 2026 cover?
Gaming advertising, Immersive brand experiences, Cross-media planning.
Sources
Sources & Methodology
1 source
Confirm dates, ticket availability and registration terms with the event organiser. Last updated .
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