Industry eventsOOH Masterclass / Webinar
Earning Client Commitment to Creativity
- Past
- Webinar / masterclass
- OAAA
An OAAA webinar/masterclass on helping clients approve stronger and more ambitious creative work for OOH.
This event has already taken place. Details are kept for reference — check the organizer for the next edition, or browse upcoming events.
- Dates
- Jun 8, 2026
- Location
- Online
- Pricing
- Completed webinar
Overview
This OAAA learning session focused on one of the most practical problems facing agencies and creative teams: getting clients to approve stronger and more ambitious creative work.
What It Covers
The session addresses how teams advocate for better OOH ideas with clients.
- creative buy-in
- presenting OOH ideas
- overcoming client objections
- creative confidence
- campaign development
- client and agency collaboration
Why It Matters for OOH
Outdoor creative often requires extremely simple messaging, bold visual decisions, unusual physical executions, or investment in special-build and digital technology. Those ideas frequently require stronger client advocacy than conventional media assets.
Ideal For
Useful for anyone responsible for selling, defending, or shaping outdoor creative.
- creative agencies
- OOH specialists
- strategists
- brand teams
- sales teams
- account managers
Registration
- Price
- Completed webinar
This edition has ended
Jun 8, 2026
Organizer
OAAA
Event organiser
FAQ
Event questions
5 questions
When is Earning Client Commitment to Creativity?
Listed dates: Jun 8, 2026.
Where is Earning Client Commitment to Creativity held?
Earning Client Commitment to Creativity is held at Online. The event format is webinar / masterclass.
How much does Earning Client Commitment to Creativity cost?
Registration for Earning Client Commitment to Creativity is closed (completed webinar). Check the organizer for the next edition's pricing.
Who should attend Earning Client Commitment to Creativity?
creative agencies, OOH specialists, strategists, brand teams, sales teams, account managers.
What topics does Earning Client Commitment to Creativity cover?
creative buy-in, presenting OOH ideas, overcoming client objections, creative confidence, campaign development, client and agency collaboration.
Sources
Sources & Methodology
1 source
- oaaa.org
Confirm dates, ticket availability and registration terms with the event organiser. Last updated .
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