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KFC Canada Turns ‘Thirst Traps’ Into Billboard Creative—and Invites Fans In
KFC Canada and Courage launched “Kwench Traps,” an OOH and influencer campaign for the Kwench drinks menu that also invites consumers to create their own content for a chance to appear on billboards.
/article/kfc-canada-turns-thirst-traps-into-billboard-creative-and-invites-fans-inLamar Opens Digital Billboards to Grandparents’ Day Photos Across US Markets
Lamar invited families to submit Grandparents' Day photos for possible display on digital billboards, turning a national DOOH network into a moderated community publishing platform.
/article/lamar-opens-digital-billboards-to-grandparents-day-photos-across-us-markets