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Jawad Hassan Joins DPAA Board, Adding a UAE Media Perspective
Jawad Hassan joins DPAA’s board, bringing a UAE media perspective. Explore the appointment and practical implications for international outdoor advertisers.
/article/jawad-hassan-dpaa-board-uae-multiply-media-groupMcDonald’s UAE Outdoor Campaign Combines Under-AED-10 Value With Sprite Mixperience
McDonald’s UAE outdoor campaign promotes Everyday Delights under AED 10 alongside Sprite Mixperience, using separate creative across static and digital OOH.
/article/mcdonalds-uae-everyday-delights-sprite-oohe& Uses UAE DOOH to Make Personalized Mobile Deals Easy to Scan
e& used red bridge media and digital screens for a bilingual “Deals For You” campaign, simplifying personalized mobile data and minutes into a high-contrast proposition for UAE commuters.
/article/e-and-uses-uae-dooh-to-make-personalized-mobile-deals-easy-to-scanL’Oréal Elvive Uses Yasmin Sabry to Drive Product Recognition on UAE Hoardings
L'Oréal Paris placed Yasmin Sabry and Elvive Extraordinary Oil Hair Serum at the center of panoramic UAE highway hoardings, combining celebrity recognition with clear product packaging.
/article/lor-al-elvive-uses-yasmin-sabry-to-drive-product-recognition-on-uae-hoardingsPan Home Turns “Your Rent On Us” Into a UAE DOOH Promotion
Pan Home used UAE digital out-of-home to promote a “Your Rent On Us” shop-and-win campaign, pairing a high-value incentive with simple bilingual creative.
/article/pan-home-turns-your-rent-on-us-into-a-uae-dooh-promotionPower Carton Boxes Uses UAE Highway OOH to Make Packaging the Product Hero
Power Carton Boxes used large UAE highway hoardings with product imagery and bilingual messaging to make an industrial packaging brand immediately understandable to passing audiences.
/article/power-carton-boxes-uses-uae-highway-ooh-to-make-packaging-the-product-heroSamsung Uses a Purple Megaboard to Launch Galaxy Z Fold8 Ultra in the UAE
Samsung used a continuous purple megaboard and product-scale visuals across UAE highways to introduce the Galaxy Z Fold8 Ultra and related Galaxy ecosystem messaging.
/article/samsung-uses-a-purple-megaboard-to-launch-galaxy-z-fold8-ultra-in-the-uaeSkechers Uses Back-to-School OOH to Own UAE Highway Attention
Skechers launched a back-to-school outdoor campaign across the UAE using school-themed framing, student imagery and product-forward creative designed for fast highway recognition.
/article/skechers-uses-back-to-school-ooh-to-own-uae-highway-attentionTalabat Uses Familiarity Instead of Discounts in UAE Back-to-School DOOH
Talabat's UAE back-to-school DOOH leaned on familiar brand assets and situational relevance instead of making the campaign primarily about discounts or complicated promotional mechanics.
/article/talabat-uses-familiarity-instead-of-discounts-in-uae-back-to-school-doohIKEA Uses Dubai DOOH to Make “Space” the Core Brand Idea
IKEA's Dubai outdoor campaign used the line “Make space for what you love” across large-format and digital placements, connecting a simple emotional message with the retailer's home-furnishing proposition.
/article/ikea-uses-dubai-dooh-to-make-space-the-core-brand-idea