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Veridooh Adds Former IPG CEO David Bell as OOH Verification Scales Globally
Veridooh added advertising veteran David Bell to its advisory council as independent OOH verification becomes a larger part of agency and advertiser buying workflows.
/article/veridooh-adds-former-ipg-ceo-david-bell-as-ooh-verification-scales-globallyBig Happy and Veridooh Launch Verified CPM Buying for US DOOH
Big Happy and Veridooh introduced a verified CPM option for U.S. digital out-of-home campaigns, allowing buyers to pay on plays and impressions independently confirmed as valid.
/article/big-happy-and-veridooh-launch-verified-cpm-buying-for-us-doohOOH Measurement’s Real Problem Is Fragmented Post-Campaign Reporting
A Rolling Adz perspective argues that OOH’s reporting problem is operational fragmentation: advertisers often receive incompatible proof, logs, photos and data from multiple vendors after a campaign.
/article/ooh-measurements-real-problem-is-fragmented-post-campaign-reporting