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Digital Screens Are Set to Reach 49% of Global OOH Revenue in 2026
eMarketer says digital formats are on track to account for 49% of worldwide OOH advertising revenue in 2026, up from 31% in 2020, putting DOOH close to half of the global category.
/article/digital-screens-are-set-to-reach-49-of-global-ooh-revenue-in-2026OOH Revenue Outpaced US GDP and Inflation in Q2 2026
U.S. OOH revenue growth of 10.7% in Q2 2026 exceeded nominal GDP growth and inflation, strengthening the case that the medium is gaining share rather than merely rising with prices.
/article/ooh-revenue-outpaced-us-gdp-and-inflation-in-q2-2026US OOH Revenue Jumps 10.7% to a Record $3.16B in Q2 2026
U.S. out-of-home advertising revenue grew 10.7% year over year to $3.16 billion in Q2 2026, while DOOH expanded faster and represented 38.4% of quarterly OOH revenue.
/article/us-ooh-revenue-jumps-10-7-to-a-record-3-16b-in-q2-2026