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LATAM Commits to a Year-Long Times Square Billboard Presence
LATAM Airlines launched a year-long Times Square billboard presence, using one of the world’s most recognizable DOOH districts for sustained international brand visibility rather than a short launch burst.
/article/latam-commits-to-a-year-long-times-square-billboard-presenceNARS Turns a Beauty Product Into a Giant New York OOH Landmark
NARS used an oversized New York installation to turn beauty packaging and product form into a physical object, giving the campaign immediate scale and photographability.
/article/nars-turns-a-beauty-product-into-a-giant-new-york-ooh-landmark