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India’s DOOH Revenue Could Nearly Match Static OOH by 2030, PwC Forecast Says
A PwC forecast reported by DOOH Digital projects India's DOOH revenue rising to roughly half of total OOH by 2030, while physical OOH remains only slightly larger in the forecast.
/article/indias-dooh-revenue-could-nearly-match-static-ooh-by-2030-pwc-forecast-saysWhy DOOH Is Changing Campaign Planning From Site Buying to Audience and Context
SIMCA Advertising’s Fahim Batliwala argues that digital OOH is changing planning from a mostly location-led exercise into one that can use audiences, context, timing and flexible creative more deliberately.
/article/why-dooh-is-changing-campaign-planning-from-site-buying-to-audience-and-context