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  1. NewsMarket Data

    Digital Screens Are Set to Reach 49% of Global OOH Revenue in 2026

    eMarketer says digital formats are on track to account for 49% of worldwide OOH advertising revenue in 2026, up from 31% in 2020, putting DOOH close to half of the global category.

    /article/digital-screens-are-set-to-reach-49-of-global-ooh-revenue-in-2026

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