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Liberty Mutual’s Liberty Biberty Shows How 3D OOH Makes Brand Characters Physical
Liberty Mutual extended its “Liberty Biberty” character into a dimensional outdoor execution, using physicality and humor to turn a familiar advertising device into a street-level brand moment.
/article/liberty-mutuals-liberty-biberty-shows-how-3d-ooh-makes-brand-characters-physicalTwix Blends Into East London Graffiti to Make OOH Feel Native to the Street
Twix used a graffiti-inspired East London execution that borrowed the visual language of its surroundings, showing how contextual design can make branded OOH feel less like an inserted ad.
/article/twix-blends-into-east-london-graffiti-to-make-ooh-feel-native-to-the-street