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e& Egypt Turns a 5G TV Idea Into Greater Cairo Billboard Creative
e& Egypt extended its “No Excuses” summer campaign into Greater Cairo OOH, translating television-led comedy into roadside creative centered on 5G and connectivity.
/article/e-egypt-turns-a-5g-tv-idea-into-greater-cairo-billboard-creativeLARZ Developments Uses “Better Placed” to Unify Four Cairo Projects
LARZ Developments used a master-brand-first OOH system around “Better Placed” to connect four different projects under one recognizable dark-navy visual identity.
/article/larz-developments-uses-better-placed-to-unify-four-cairo-projectsSamsung Uses Wegz and Lege-Cy to Localize Galaxy A57 and A37 OOH in Cairo
Samsung used Egyptian music figures Wegz and Lege-Cy in Cairo OOH for the Galaxy A57 and A37, extending a locally familiar creative platform around the Galaxy A series.
/article/samsung-uses-wegz-and-lege-cy-to-localize-galaxy-a57-and-a37-ooh-in-cairo