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Back-to-School Research Shows Why September Is a High-Value OOH Window in Ireland
Irish OOH research points to the final weeks before school as a concentrated shopping period and suggests outdoor can influence where households choose to buy during the September reset.
/article/back-to-school-research-shows-why-september-is-a-high-value-ooh-window-in-irelandSkechers Uses Back-to-School OOH to Own UAE Highway Attention
Skechers launched a back-to-school outdoor campaign across the UAE using school-themed framing, student imagery and product-forward creative designed for fast highway recognition.
/article/skechers-uses-back-to-school-ooh-to-own-uae-highway-attentionTalabat Uses Familiarity Instead of Discounts in UAE Back-to-School DOOH
Talabat's UAE back-to-school DOOH leaned on familiar brand assets and situational relevance instead of making the campaign primarily about discounts or complicated promotional mechanics.
/article/talabat-uses-familiarity-instead-of-discounts-in-uae-back-to-school-dooh