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OOH Measurement’s Real Problem Is Fragmented Post-Campaign Reporting
A Rolling Adz perspective argues that OOH’s reporting problem is operational fragmentation: advertisers often receive incompatible proof, logs, photos and data from multiple vendors after a campaign.
/article/ooh-measurements-real-problem-is-fragmented-post-campaign-reportingOOH Verification Is Moving From ‘Nice to Have’ Toward an Operating Requirement
OOHAudit has been publishing research and commentary around campaign verification, media leakage and independent audits, including analysis based on tens of thousands of OOH media audits.
/article/ooh-verification-is-moving-from-nice-to-have-toward-an-operating-requirement