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StreetMetrics Data Shows Why Average OOH Frequency Can Hide Two Different Audiences
StreetMetrics analysis of measured campaigns argues that average frequency can conceal a large once-exposed audience and a small group of very heavily exposed people.
/article/streetmetrics-data-shows-why-average-ooh-frequency-can-hide-two-different-audiencesBeyond Impressions: The OOH Metrics Advertisers Should Evaluate Together
Nord & Smith argues that impressions should be read alongside visibility, viewing conditions, audience composition and frequency when judging the quality of an OOH plan.
/article/beyond-impressions-the-ooh-metrics-advertisers-should-evaluate-togetherWERO’s Brussels Metro Takeover Shows the Value of Owning a Transit Environment
WERO used a three-week takeover of Brussels’ De Brouckère metro environment to build repeated awareness for its payment brand across a high-frequency urban journey.
/article/weros-brussels-metro-takeover-shows-the-value-of-owning-a-transit-environment