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WOO Study Finds Private Marketplaces Account for 75.7% of Programmatic DOOH Spend
WOO’s new trading analysis puts private marketplaces at 75.7% of global programmatic DOOH spend. Read the findings and practical implications for buyers.
/article/woo-study-private-marketplaces-programmatic-dooh-spend-2026WOO’s First Global Programmatic DOOH Study Puts 2025 Spend at $1.339 Billion
WOO’s first global programmatic DOOH study estimates 2025 spending at $1.339 billion. Explore market differences and what the findings mean for buyers.
/article/woo-global-programmatic-dooh-study-2025-spendSTAUD Puts a Purple Handbag at the Center of Its West Hollywood DOOH Creative
STAUD’s West Hollywood digital billboard centers a purple handbag. Explore the product-led creative and what fashion advertisers should assess before buying.
/article/staud-purple-handbag-west-hollywood-doohSamsung Turns Foldable Phones into a Sunset Boulevard Outdoor Installation
Samsung’s West Hollywood installation combines oversized phone-shaped displays and custom fabrication. Explore the outdoor creative and production lessons.
/article/samsung-big-outdoor-sunset-boulevard-foldable-installation