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Lumo Connects UK Pride Events Through Ocean Outdoor Screens
Rail operator Lumo has been using Ocean Outdoor screens to connect Pride activity across the UK, extending the brand’s physical transport network into a networked digital-out-of-home presence.
/article/lumo-connects-uk-pride-events-through-ocean-outdoor-screensWhen Should a Static Billboard Go Digital? Trailhead’s Four-Year Payback Rule
Trailhead Media CEO John Murrow says digital conversions need disciplined economics, with the company generally looking for a sub-four-year payback rather than converting static faces simply because digital technology is available.
/article/when-should-a-static-billboard-go-digital-trailheads-four-year-payback-rule