LearningTechnical Guide
DOOH Specs Guide for Media Buyers & Planners
- Free
- Intermediate
- Broadsign
A 2026 cheat sheet for common DOOH dimensions, aspect ratios, file types, video requirements, HTML5 and creative approval workflows.
Opens on Broadsign's website in a new tab.
- Time to complete
- ~20–30 min
- Level
- Intermediate
- Certificate
- No
Overview
Broadsign’s DOOH Specs Guide is designed to prevent a very practical campaign failure: creative being rejected or delayed because it does not match publisher requirements. It explains why DOOH specifications differ from web formats, gives common landscape, portrait and horizontal dimensions, covers static JPG/PNG, MP4 video and HTML5 dynamic creative, and discusses publisher approval. The guide repeatedly recommends confirming the exact media-owner specification, but it gives buyers and creative teams a strong baseline before production begins.
What You'll Learn
- Understand why DOOH has publisher-specific creative approval
- Recognize common screen orientations and dimensions
- Prepare static and video assets in common formats
- Understand when HTML5 is used for dynamic creative
- Avoid common trafficking and approval delays
- Build creative for the final screen placement rather than resizing web ads
Highlights
- Published June 2026
- Buyer and planner focused
- Concrete dimensions and file guidance
- Useful pre-flight checklist
Who It's For
Best for
- Creative-production teams
- Media buyers
- Programmatic traders trafficking DOOH
- Agencies working across many media owners
Before you start
- Final publisher specs must still be confirmed
Access
- Cost
- Free
- Format
- Technical Guide
- Time to complete
- ~20–30 min
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- Creative Specs
- DOOH
- Production
- Trafficking
FAQ
Questions about this resource
5 questions
What is DOOH Specs Guide for Media Buyers & Planners?
DOOH Specs Guide for Media Buyers & Planners is a technical guide from Broadsign focused on creative specs, dooh, production. A 2026 cheat sheet for common DOOH dimensions, aspect ratios, file types, video requirements, HTML5 and creative approval workflows.
Is DOOH Specs Guide for Media Buyers & Planners free?
Yes. It is listed here as free.
What level is DOOH Specs Guide for Media Buyers & Planners for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does DOOH Specs Guide for Media Buyers & Planners take?
Plan for ~20–30 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from DOOH Specs Guide for Media Buyers & Planners?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
Report a correction