Industry eventsPrivacy & Measurement
IAB Privacy Compliance Salon Seattle 2026
- Past
- In person
- Interactive Advertising Bureau (IAB)
IAB's third Privacy Compliance Salon, October 7, 2026 at Hyatt at Olive 8 in Seattle: a free, discussion-led day on enforcement, sensitive data, third-party risk and minors' privacy.
This event has already taken place. Details are kept for reference — check the organizer for the next edition, or browse upcoming events.
Overview
The 2026 IAB Privacy Compliance Salon runs on Wednesday, October 7, 2026 at Hyatt at Olive 8 in downtown Seattle. It is the third annual edition of the Interactive Advertising Bureau's salon for senior privacy, legal, compliance and policy people from across digital advertising.
This is not a broad trade show. It is a smaller, discussion-led forum about how privacy rules are actually implemented: enforcement, data governance, third-party risk, sensitive data, minors' privacy, consent and day-to-day compliance operations.
Agenda
IAB's published running order goes from breakfast through an evening reception. Times are Pacific Daylight Time; speakers are the organizations IAB has listed so far.
Morning8:00 a.m.–12:00 p.m.
- Breakfast and registrationTime to meet other attendees before the formal program.
- Opening remarksA short welcome from IAB.
Operationalizing Accountability: Due Diligence and Managing Third-Party RiskDetailsClose
What “commercially reasonable due diligence” means in practice, and how advertisers, publishers and ad-tech companies should assess the companies they exchange data with.
- Counterparty assessment
- Third-party risk management
- Bid-stream diligence
- Vendor due-diligence tech
2026 Enforcement Actions: A Year in ReviewDetailsClose
The enforcement developments that shaped privacy programs this year.
- Opt-out rights
- Purpose limitation
- Sensitive data
- Secondary uses
- Audits and investigations
- Morning break
Advertising and Sensitive Data: Avoidance, Consent, and Surviving Regulatory ScrutinyDetailsClose
What counts as sensitive data, whether to avoid it entirely, when consent is needed and how to defend the approach if a regulator asks.
- Classification
- Modeled and inferred data
- Segment labels
- Consent and revocation
- Regulatory inquiries
Afternoon12:00 p.m.–5:05 p.m.
Digital Advertising to Children and TeensDetailsClose
The fast-changing rules for younger audiences, plus AI-generated content and deepfakes in advertising aimed at minors.
- State restrictions
- Age assurance
- COPPA
- Retention and minimization
- Networking lunchA full hour — one of the day's main networking windows.
Breakout sessions, round oneDetailsClose
Small-group discussions. IAB applies extra eligibility rules to breakouts, so confirm access when you register.
- Privacy accountability
- Enforcement into governance
- Sensitive-data practices
- Children and teens scenarios
- Breakout sessions, round twoA second round of small-group sessions continues the practical discussion.
- Afternoon break
Privacy in Practice: From Regulatory Guidance to ImplementationDetailsClose
Turning regulator guidance and enforcement lessons into product, UX and operations work — and moving from set-and-forget to continuous monitoring.
- Consent, opt-out, GPC/GPP
- Age signals
- DSAR operations
- Pixel, tag and SDK governance
- Privacy KPIs
- Continuous testing
- Fireside Chat with the Washington State Office of the Attorney GeneralThe most directly regulator-focused session of the day.
Evening5:10 p.m.–6:25 p.m.
- Salon recapKey themes and takeaways from the day.
- Networking receptionThe formal program ends with a reception, so avoid booking an early-evening flight.
Venue: Hyatt at Olive 8
Hyatt at Olive 8 sits at 8th Avenue and Olive Way, beside the Seattle Convention Center and between the retail core, the Pike/Pine corridor and South Lake Union. Breakfast, lunch and the reception are all on the agenda, so there is little reason to leave during the day.
- Address
- 1635 8th Avenue, Seattle, WA 98101
- Event space
- About 12,000 sq ft: a ballroom plus smaller breakout rooms
- On site
- Tidal+ Restaurant & Bar, O8 Bagel Shop
- Amenities
- Indoor pool, fitness center and spa
- Nearest station
- Westlake (Link 1 Line), about 6 min walk
- Parking
- Valet from $69; nearby garages vary
Walking times to the venue are Mapbox route estimates, checked September 29, 2026.© Mapbox© OpenStreetMap
Getting There
Seattle-Tacoma International Airport (SEA) is about 14–15 miles south of downtown. Downtown is also served by King County Metro buses, the Seattle Streetcar and the Monorail, so most attendees staying downtown will not need a car.
Link light rail
Recommended- Time
- ~40 min + 6 min walk
- Cost
- $3 adult fare
SEA to Westlake on the 1 Line, then a short walk. The cheapest and most predictable option at rush hour.
Best for Solo travelers with light luggage
Taxi or rideshare
- Time
- 25–35 min
- Cost
- Varies
Door to door, but much slower when I-5 is busy — build in a buffer for an 8:00 a.m. start.
Best for Heavy luggage or a group sharing the fare
On foot from downtown
- Time
- 1–6 min
- Cost
- Free
Every hotel in our list below is within a six-minute walk.
Best for Anyone staying in the downtown core
Drive and park
- Time
- Depends on traffic
- Cost
- Valet from $69
Hyatt offers valet parking; rates at nearby garages vary by day and demand.
Best for Only if you need a car anyway
- SEA terminalFollow signs to the light rail, through the parking garage on Level 4.
Walk
- SeaTac/Airport StationBoard the 1 Line northbound toward Lynnwood.
~40 min
- Westlake StationLeave the train in downtown Seattle.
6 min · 0.3 mi
- Hyatt at Olive 81635 8th Avenue.
Where to Stay
All six options below are within a six-minute walk of the venue and close to Westlake Station for the airport. Seattle hotel prices swing with occupancy and conferences, so treat these as location options, not price recommendations. Numbers match the pins on the venue map.
Hyatt at Olive 8
The event is in the building: no morning commute, and easy to stay through the reception. Spa, indoor pool and fitness center on site.
Hyatt Regency Seattle
A big convention hotel a block north. The most practical fallback if the event hotel is full or expensive.
The Paramount Hotel
Straightforward downtown hotel across from the venue, with easy access to Westlake and Pike/Pine.
Hotel Theodore
Smaller, boutique-style hotel close to the shops and restaurants around Westlake.
The Westin Seattle
West of the venue by the downtown transit core — handy for the airport train and other Seattle meetings.
Sheraton Grand Seattle
Major business hotel by the convention center, for larger-hotel amenities.
Why It Matters for OOH and DOOH
The Salon is not an out-of-home conference, but the questions on its agenda sit close to modern DOOH, programmatic OOH and location-based advertising: how location and mobility data is sourced, how audience segments are built, which obligations pass between data suppliers and media platforms, and how campaign measurement data is collected and shared.
It is most relevant to teams working with:
- Mobile-derived location or movement data
- Audience enrichment and segmentation
- Programmatic DOOH buying and selling
- Cross-device or omnichannel measurement
- Attribution partners
- Data clean rooms
- First-party or partner data activation
- Identity and consent signals
- Retail media and place-based media
- Consumer or household-level data processing
Who Should Attend
OOH and DOOH professionals benefit most when their role touches programmatic infrastructure, audience data, measurement, attribution, data partnerships or privacy compliance. The strongest fit:
- Chief privacy officers
- Privacy counsel and in-house legal teams
- Ad-tech legal and policy teams
- Compliance and data governance leaders
- Product leaders who own privacy controls
- Advertising-platform risk teams
- Publishers and platforms with third-party data
- Measurement and attribution providers
- Identity and consent technology providers
- Teams handling sensitive, location or audience data
Plan Your Trip
The day runs from an 8:00 a.m. breakfast to a reception that ends around 6:25 p.m., which makes a same-day trip long for anyone outside the Pacific Northwest.
- Locals only
Same-day visit
Possible from elsewhere in the Pacific Northwest, but the early breakfast and evening reception make for a long day.
- Recommended minimum
One night (Oct 6)
Arrive the evening before so a delayed flight cannot cost you the opening sessions.
- Best for networking
Two nights (Oct 6–7)
Stay for the whole reception without racing to the airport afterward.
Practical Tips
Don't book an early flight home
The networking reception runs until about 6:25 p.m. If networking matters, stay the night or book a late departure.
Confirm breakout eligibility
Both the main Salon and the breakouts have attendee restrictions. Read IAB's current terms before non-refundable bookings.
Pack a layer and rain shell
October in Seattle can be cool and wet. You will be indoors most of the day, but not on the walk to Westlake or dinner.
Skip the rental car
Between the airport train and the venue's central location, most attendees staying downtown will not need one — and valet starts at $69.
Treat the breaks as the agenda
For a specialized audience like this, breakfast, lunch, breakouts and the reception can be worth as much as the panels.
Double-check the details
Schedules, speakers, hotel rates, transit times and parking prices change. Confirm with IAB, Hyatt and Sound Transit before you travel.
Things to Do Nearby
The downtown location makes it easy to add a few Seattle landmarks to a business trip.
Pike Place Market
Seattle's best-known market, close enough to visit before dinner or the next morning.
Seattle Waterfront
Continue past the market toward the water for views across Elliott Bay.
Seattle Center and Space Needle
A quick Monorail hop to the Space Needle, Museum of Pop Culture and Climate Pledge Arena.
Capitol Hill
A dense cluster of restaurants, bars and cafés for dinner after the reception.
Registration
- Price
- Free (eligibility applies)
- Who can register
- Lawyers and privacy professionals, IAB members and non-members
IAB may cancel registrations that do not meet its criteria, and breakout sessions have further restrictions. Confirm your place before booking non-refundable travel.
Topics & Focus Areas
- Accountability and third-party risk
- Partner due diligence
- 2026 enforcement actions
- Sensitive personal data and consent
- Children's and teens' privacy
- Opt-outs and Global Privacy Control
- Data minimization and retention
- Privacy UX and signal management
- Pixel, tag and SDK governance
- DSAR operations
- Continuous privacy testing
- Regulator expectations
Why Attend
A small, discussion-led day where privacy counsel, ad-tech teams and a state regulator work through how enforcement, sensitive data and third-party risk turn into everyday compliance decisions.
Organizer
FAQ
Event questions
9 questions
When is the IAB Privacy Compliance Salon Seattle 2026?
Wednesday, October 7, 2026.
Where is it held?
At Hyatt at Olive 8, 1635 8th Avenue, Seattle, WA 98101.
What time does it start and finish?
Breakfast begins at 8:00 a.m. PDT and formal sessions start after 9:00 a.m. The closing networking reception runs until about 6:25 p.m. PDT.
Is the event free?
IAB's registration calendar lists the 2026 Salon as free at the time of writing. Eligibility and availability still apply, so confirm on the organizer's registration page before arranging travel.
Who can attend?
IAB describes the event as open to lawyers and privacy professionals, members and non-members alike, but reserves the right to reject registrations that do not meet its criteria. Breakout access has additional restrictions.
What is the closest airport?
Seattle-Tacoma International Airport (SEA), about 14–15 miles from downtown Seattle.
Show all 9 questions
Can I reach the event by public transit from SEA?
Yes. Take Sound Transit Link light rail from SeaTac/Airport Station to Westlake Station, then walk a few blocks to the venue. The train takes about 40 minutes and the standard adult fare is $3 each way.
Is parking available?
Yes. Hyatt at Olive 8 offers valet parking, currently listed from $69; nearby self-parking garages may also be available.
Do I need a rental car?
Probably not if you are staying downtown. The airport, venue, restaurants and central attractions are all reachable by transit or on foot.
Sources
Sources & Methodology
8 sources
- IAB2026 IAB Privacy Compliance Saloniab.com (opens in a new tab)
- IABIAB registration calendariab-events.blackthorn.io (opens in a new tab)
- HyattHyatt at Olive 8hyatt.com (opens in a new tab)
- HyattParking and transportationhyatt.com (opens in a new tab)
- HyattHyatt at Olive 8 meetingshyatt.com (opens in a new tab)
- Sound TransitFaressoundtransit.org (opens in a new tab)
- Port of SeattleLink light rail station at the airportportseattle.org (opens in a new tab)
- Visit SeattleTransportation guidevisitseattle.org (opens in a new tab)
Confirm dates, ticket availability and registration terms with the event organiser. Last updated .
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