INTRODUCTION – Billboard Guide Nigeria
Currently, the OOH marketing team in its marketing drive resort to very traditional information flow which is almost getting boring as we are barraged with sophisticated means of communicating information seamlessly.
OOH marketing personnel gather their vacant site in a branded CD and forward same manually to media planning and buying agencies for consideration sometimes at the request of these media agencies.
When media agencies call for vacant billboard in some location of interest, they will be inundated with volumes of CD to read and select desirable site for their use. The process sometimes becomes boring and tiring. In some cases the intended media agency might not get to view all the CD as deposited on his or her table.
Some smart ones may resort to sending these vacant sites via email, the challenge of getting it delivered to the intended recipient cannot be guaranteed even if it is delivered, the chances of the media planner getting to open a very huge attachment, as he may be constrained by limited bandwidth to download and view.
To the rescue is BILLBOARDGUIDE.COM that is here provides OOH practitioners with the privileged to upload their various billboard platform on the site. The site is designed with user enhanced interface for easy upload of billboard by all subscribers.
The website will enjoy vigorous marketing on most visible web application like Google and with right optimization to be viewed with top searches.
Subscription by OOH companies is opened on an annual basis and cost placed on each board featured on the website or application.
This web application serves as a major tool in decision making for Media Planners and Buyers without resorting to an old method in other to know where billboards are available. After a search for a desirable billboard platform, he/she has an opportunity offered via live chat or exchange of mail with the owners of the billboard for further business discussion.
Direct client that sometimes does ooh buying can also take advantage of these to see available board and develop its budget accordingly.
The website will serve huge benefit to the entire marketing communication landspace.
Billboard Guide seeks to evolve world class marketing and sales enhancing application with a view to optimally maximize profit for our various partners – OOH practitioners.
To set standard and remain number one in fusing ICT into the development of OOH marketing and sales practice in Nigeria and indeed in world.